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With Google Ads, you can choose what type of users will see your ad campaign. In this section, we will go over the reasons to use Google Ads for promoting your business website. If the score is too low, Google may reject your ad. Typically three or four, the ad campaigns with the highest score will appear on top of the search engine results page (SERP). These are called assets, and the system estimates their impact on your ad performance.

Assets – you can insert additional information such as a phone number, a business location, or specific pages on your website.

Google also examines your ad’s landing page relevance – whether it’s original, easy to navigate, and transparent. Google assesses the expected click-through rate (CTR) based on its performance data on your keyword’s search queries.

Quality score – the relevance and usefulness of your ad and the website it links to.

Bidding process – the amount of money you’re willing to pay for a click.

Then, Google will use the following three factors to determine your ad’s worth, namely: This process is called an auction.įirst, you target a specific keyword on Google and bid on it, competing with other advertisers who target the same keyword as well. However, Google needs to determine your ad placement first. How Google Ads WorkĪs Google Ads uses a pay-per-click (PPC) model, you’ll only pay for the clicks you get. Mainly, people use Google Ads to promote their businesses, increase brand awareness, boost traffic to their websites, and, ultimately, sell more products or services.

Google Ads, formerly known as Google AdWords, is the most popular online advertising network worldwide owned and managed by Google.